Evaluation - Question 1=In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. film openings)

Below are nine screenshots from our opening sequence, presented in the style of those on

http://www.artofthetitle.com/

Annotations have been made on some of the frames (the ones in yellow); these identify the features of the sequence which show conventions of the genre(s). (Click on the image to enlarge and read the annotations).



Our opening titles were inspired by those in Zombieland. We found the Zombieland titles interesting because the typography is bold and appropriate for the genre, and they are positioned and animated to look as if they are hovering on buildings, people, etc... (see below also)



We also took inspiration from the camerawork of similar films such as Shaun of the Dead and Scott Pilgrim Vs the World. Edgar Wright frequently uses quick cuts of this style throughout his films, including these and Hot Fuzz and The World's End. Edgar uses them for a comedic effect, as we have also; the sequence starts off with very fast paced shots to give an 'epic montage' - like effect, which is juxtaposed with an almost painfully slow shot at the end.




Character Conventions

Penny and Dory reflect typical gamer-girls as portrayed in film and television. Penny, in particular, reflects (of the same), Penny from The Big Bang Theory, in one episode when her character profile is flipped as she becomes addicted to computer-games.


Similarly, Dory's costume/persona takes inspiration
from the character Amy, also from The Big Bang
Theory.















Somewhat alike the use of female actors in The Big Bang Theory, we decided to challenge the typical convention of male 'gamer-nerds' such as Shaun and Ed in Shaun of the Dead. We feel that this successfully added an element of originality to our film.