AS Media Studies: Research

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We decided to cut this sequence from the end of the final cut for the examiner's marking purposes, as the overall sequence would have been too long.

Another reason for which decided to cut this footage is because some of the feedback which we received from our peers and our target audience suggested that the scene and the dialogue 'dragged' too much. Also, one of our teachers added that it developed the sequence beyond an opening sequence, because the character profiles began to develop at too much of an early stage.

A life in the day of the zomped group

Zomped-Shooting Schedule and script

Shooting schedule

This is our shooting scedual for the filming we were about to conduct

Script

Zomped-FEED BACK

FEEDBACK

We presented the rough cut of zomped to an audience to gain some feedback as to the successfulness of the film so far. Although we felt we had done an extremely good job the feedback showed us exactly where we were lacking, and we were lacking alot. Alot of people said that the sounds were too fake and alot of people felt it looked too much like a trailer.For this reason we decided to reshoot and get exactly what we needed.

Target Audience Feedback

Today we hosted a screening of our film, showing it to a group of members of our target audience. We gave them each a copy of the questionnaire as previously shown, and received a lot of results. We also received some more feedback from one of our teachers, and some from other media students.

The feedback from our wider target audience is presented in this comic:

Here is a short clip of our target audience during the screening:

Here is the feedback we received from other media students and one of our teachers:

Production Diary

George has spent hours at home editing the new footage and adding the animation effects to make it look better. He has also worked a lot on the animations for the titles at the beginning of the film too. We have encountered a few problems when it came to exporting the film as it didnt copy the animation of the titles over so we all have to redo the titles in school hours instead which is going to be quite difficult as the computers shut down automatically at 5 and the teachers go home too.

Production Diary

Today in our lesson we createded a questionnaire to give to people for feedback, all three of us all put input in to think of the questions. Also since our progress for zomped since we have refilmed, we decided to show a few people our film opening to see what they think. We gave them our questionnnaire to fill in and give back to us.We got a lot of comments saying people really like the sound effects and that the genre of the film is obvious. Then when people rated our opening we got a range of 6.5-9 out of 10 which was quite good. Also in todays lesson we have videoed a few people and one of our teachers and asked for thier comments to see what they think of our film. We are currently creating a cartoon storyboard presenting all of the feedback we recieved from both students and teachers, we will put this on the blog soon.

Opening Titles Time Line

FILM COMPANY

SUPPORTING

FILM TITLE

LEAD ACTOR

PRODUCTION COMPANY

Art of the title

1. What is the definition of a Title Sequence?
A title sequence is the text that comes up on the start of the film and in the opening scene. The words that come up is title of the film and also the names of the people that acted and that created the film.
2. What is the function of a Title Sequence?
The function of a title sequence is to show the audience who created the film like the director, make-up artist, costume designer and lots more also who all the actors are and who played what character.
3. Name three films featured in the A Brief History of the Art of the Title Sequence?
a) The Pink Panther
b) Saturday Night Fever
c) Singin' in the rain
4. Select a film Title Sequence shown in the A Brief History of the Art of the Title Sequence and discuss how the Title Sequence uses Typography Elements (text), Visual Imagery/Sound Elements and what kind of mood/feeling is created as a result?
The text is quite flashy and it is presented in a way that stands out because it appears word by word and is in the colour red also it is in time with the music. This shows it is upbeat because the music in the background has got a beat to it and this makes the opening sequence more exciting.
5. What does the use of Typography Elements (text), Visual Imagery/Sound Elements in the chosen film Title Sequence suggest about the theme/content of the film?
Saturday night fever is shown by a medium shot on John Travolta's face whilst he is walking and it has a city in the background then it tilts down his body to his feet and that's when the words 'Saturday Night Fever' appear. It shows the film is quite musical because it is set in the city and he is quite relaxed walking around seeing all the sights and music is in the background. The text is quite flashy and it is presented in a way that stands out.
6. Select another film Title Sequence shown in the A Brief History of the Art of the Title Sequence and discuss how the Title Sequence uses Typography Elements (text), Visual Imagery/Sound Elements and what kind of mood/feeling is created as a result?
The pink panther opening scene the music creates a mysterious feeling in the audience because it is quite happy and unexpected. The background is black and only shows the inspector and the pink panther so it makes the audience think because it doesn't give anyone any hints on what's to happen. It also shows off the two characters and their personalities by the inspector doing lots of clumsy things and the pink panther hiding from him.
7. What does the use of Typography Elements (text), Visual Imagery/Sound Elements in the chosen film Title Sequence suggest about the theme/content of the film?
By the opening of the film it looks like it is going to by pretty clumsy because the pink panther almost gets squashed by all the letters so it shows that bad things are going to happen that we don't even know about. The sound is very mysterious, jumpy and unexpected so it shows that the film is going to be similar to this.
8. Name of 1st chosen Film Title Sequence created by Richard Morrison: Use of Typography Elements (text): Use of Visual Imagery/Sound Elements: Mood/feeling:
Batman-The typography was black and yellow this is good because it is the traditional batman colours. The text was yellow and the background was dark. The sound was very eerie which gave the scary impression and gave the audience no idea of what the scene was going to withhold.
9. What does the use of Typography Elements (text), Visual Imagery/Sound Elements in the chosen film Title Sequence suggest about the theme/content of the film?
The background was really black and dark so you couldn't see what was going on which made the audience think that the theme of the film was going to be scary and mysterious. The music also gives the impression of a scary theme because it is loud at times and very dramatic.
10. What does Richard Morrison explain about the Film Title Sequence?
Richard Morrison said "I did not know Tim before so I had to pitch for the project. We just had to make sure what we were about. I sat with him for a few minutes, and then just walked around the set of Gotham city. And that was it, really. I clearly remember I sat back in the car and all of a sudden, I knew it. I knew it had to be something about the classic Batman comic logo. I thought, ‘What if we think of that in a 360º move? How about if it’s in landscape? How about I make it something you can move around, so you don’t quite know what it is?’ So that was the idea and then I just invented the world around it. Nobody did anything like it before so that’s why it probably retained its timeless feel."
11. Does Richard Morrison feel the Film Title Sequence was successful, why or why not?
Yes he thinks it is successful because he wanted to do a 360 degree move over the landscape which was quite hard to do and he did not know how to do it so it would give the impression that the audience would not know what it is so then it would make the audience feel scared as they do not know where they are.

12. What does the use of Typography Elements (text), Visual Imagery/Sound Elements in the chosen film Title Sequence suggest about the theme/content of the film?
Sweeny Todd- the text is in the colour red to represent blood of the victims he murdered. Some of the text is also is white so it makes it stand out more in contrast to the black smoke and street. The sound is very loud, scary and eerie this is to help cover up the sound of the screams of the people being killed. Also it is to make it more dramatic because people are constantly dying.
13. What does Richard Morrison explain about the Film Title Sequence?
Richard Morrison said "This industry is very specific and if you do a good job then you tend to be remembered by directors and producers. What I enjoyed most was coming up with the whole idea. I did not have to pitch to Tim but I turned this project into an internal pitch at th1ng. And so, a few days later, I had a room full of some truly outstanding creative work. I took it all to Tim and he just spread the pieces all over the floor and spent around a day or two looking through them. And then he just said: I really like this narrative piece (mine) and those coloured frames (Shay Hamias, director).
Animating blood and its movement became the most crucial and challenging element of the sequence. We had to build special platforms within which we imitated blood movement and filmed it. And we had to give it this comical feel, which worked really well. That was a dream project. We would love to work on something similar."
14. Does Richard Morrison feel the Film Title Sequence was successful, why or why not?
Yes because he enjoyed coming up with the idea because he had to build a special platform for the animated blood and this worked really well so he enjoyed doing the project.

AS Media Film Opening Example

This film is called 'Red Tide' I like this film opening because it makes it feel really realistic of a war situation and how it would actually be in a battle. The genre of the film would be war and this was very obvious because of the setting of the clip and how they were crawling on the ground. The helicopter animation was very good and creative so this would make a good war film. Not many people would think of doing something like that so I would give this film opening a level 4 mark 48 out of 60 because I like how imaginative they have been. The acting could be a bit better but because you can hear lots of gun shots they kind of get away with it. The gun shots both sound and images are very good because it actually looks like they are shooting each other it is just like how an actual film company would make the film but they would just make it look a bit more professional. What could be improved in the clip is the title sequence at the start, the name of the film needs to be made so it is more memerable. Also the font and colour of the writing would look better if it had a bit more colour and a better font.

Tangled opening film analysis

Tangled
This is the opening to the film tangled the genres of the film are fantasy, romance, animation, comedy, musical and a family film. By the start of the film you can tell that she gets a lot of things done for one day, she does the amount of things most normal people do in about a month. This helps us to see that she does not have a life also by the words of the song saying 'When will my life begin'. It shows the audience that she is trapped in a castle and is so willing to get out but something is stopping her but we don't know what. She is very desparate to see the glowing lights so it makes the audience think 'why doesnt she?'

The camera angles vary a lot from medium shots to close up to long shots. This is good because it makes the film more interesting. The setting is all in one room and it is like a normal house but everything is in one big room instead of many rooms. Many props are used throughout the scene because she sings about cooking and cleaning and reading etc so props are used like a book and baking tray. The lighting is natural throughout the whole scene because you can see the light shining through the windows. The girl is in a pink and purple dress throughout the clip so the costume stayd the same.

The sound in the clip is diegetic because the character is singing it herself so she can hear the music. The pace throughout the song increases because the amount of jobs she does adds on and this shows a lot espacially towards the end when she is brushing her hair this expresses to the audience how much she actually has.

Peer Analysis of Juno

Comprehensive Textual Analysis

This is the opening of the film Skyfall, the genres of this film is Crime Fiction, Spy film, Thriller, Adventure and Action. All of these are shown in the opening of the film as the clip varies from being scary and someone being drowned in the ocean to someone standing alone with a gun then being taken through what is looks like blood vessels. A wide variety of camera shots have been used in the clip for example panning, long shot, medium shot, close up shot,overhead shot and they have been used in lots of different ways for example zooming forward through a grave yard this to show the effects and all of the transitions that have been used. The movement in the clip is very flowing and fast as it takes you through all these different environments like the ocean and then empty building etc.

The Mise en scene is very clever as all of the lighting varies throughout the clip at some points it is very dark and gloomy and at some points it is very eerie and then it contrasts to a red scene that is meant to be all blood. You only mainly see one character throughout the beginning and when you do see him he is in a suit and he is holding a prop of a gun. The setting is very dramatic and dull this shows that the film is going to be gory and violent maybe sad but also adventurous. You do not get to see the character up close so you cannot see what makeup they are wearing. There is only one sound throughout the clip which is the song Skyfall by Adele it has faded out any dialogue in the scene. Lots of different transitions have been used in the clip to make it look better and stand out more they also look good because they help to match the pace of the opening scene what is actually happening in the clip looks very confusing and at this moment in time you do not really know what is going on.

Juno Opening

By Emma, James and Becky

Self Evaluation

What did you learn about filming and editing?
When making this video I learnt how to use a video camera and how to use it with all the different shots and angles you need to get the shot you want to achieve. When editing I found it difficult at first because you have to get all the cutting spot on to make the video look good and make sure the timing is correct. I learnt that you must overfilm each shot so you have enough of each clip to cut and improve it also you might end up needing more of a certain clip and if you have overfilmed then it makes it easier to do.

Did you find/use any premiere effects? If so, which ones and what was the effect?
We used a cartoon effect called colour emboss to make the picture look similar to the opening clip of the film. This made it more effective and therefore better to look at because it is more striking and realistic just like the actual film opening.

What went well in the filming and editing? How does it look compared with the original opening sequence?
Compared to the original clip the opening looks very similar with the effects and how it is filmed also all the angles of the camera are similar too because tried to use the exact same shots as the clip. The editing went well because we all felt confident when using the software Premiere so we all took turns when cutting and editing the clip to get it right.The only thing that wasn't the same was the sound timing because in the film they cut some of the song at the beginning.

What could have gone better with the filming and editing?
We could have found something like a table on wheels to help us get more stable shots because a couple of them are a bit jumpy and this shows in the opening scene of our clip. The filming could have gone better if we had more experience with how to do the camera shot and how long we had to film each clip for so next time we know to be more prepared.

My Logo

This is my logo I created, it is called A Penguin Production. I got the picture off of google images and I used different transitions to help create it. I have chosen blue writing for my logo as it goes with the background of a penguin and it suits where they live. I like how the words 'A Penguin Production' slide across the screen and the picture of a penguin is in the background. I chose an animal to create for my logo because they are good because they make it effective.

Preferred and Oppositional Readings

Hall's theory:

This poster of the film Ted shows preferred and oppositional readings. It shows preferred readings as the operator wants the audience to view the media text that it is going to be quite rude because it is a picture of a teddy bear that is alive and drinking alcohol, sitting on the sofa. So what you see in this image is what you think is going to happen in the film. This poster also shows oppositional readings because some people might look at this image and see a sweet, innocent, little teddy bear that is a child's play toy and that's what they assume the film is going to be about. But in fact it is the total opposite.

Defined Representations Of People Or Places

1. Forest Gump, the main character is being represented in the opening of this film.
2. He is being represented by him talking to a stranger on the bench, the camera is being zoomed up on him whilst he is telling the lady about himself.
3. Dyer's theory has been shown in this opening because his theory is 'How we are seen determines on how we are treated' and even though Forest is being nice and offering her a chocolate she is still looking at him like he is a total idiot. Also the theory applies to her too but she is black she gets treated differently so she is surprised a white person is talking to her.
4. It is Forest's representation and it reflects on his interests by the way he is telling his own story, and by the way he talks to the audience/himself and the lady about his life.
5. The box of chocolates is a semiotic because his saying is 'Life is like a box of chocolates you never know what one you are going to get.'
6. The meaning of the film in this clip is preferred because how you see it is how it has been intended to be shown. For Example when forest asks the lady about if her shoes are comfortable or not the operator wants the audience to understand that Forest doesn't intend for anything to happen in his life things just do for a reason and that is how the media is coming across that he is grateful for everything he has.

Institutions

Media institutions

I have made a PowerPoint on institutions and I have compared a low and high budget film and have compared there production companies to see what one is best.